Ultraviolet (UV) rays are the greatest enemy of our skin. Many people incorrectly assume that dry skin leads to wrinkles and these can be prevented by moisturizers. Unfortunately, in reality all efforts of time and money spent on skin maintenance are wasted if your skin is exposed to UV rays.

Finding shows that the 90% of skin aging, pigmentation and wrinkles are due to harmful UV rays. This is especially so when the sun is at the highest point in the sky from 10am to 3pm. A mere 3 minutes exposure to sunlight may trigger - wrinkle-causing genes and in 20 minutes, our skin turns red or gets injured and for those who have sensitive skin experience burn sensation. Treating skin at this time is considered too late.

As the harm caused by UV rays to our skin is cumulative over time, early sun protection is vital

UV protection is the basis for good skin maintenance and skin whitening, hence the well-known phrase, Every day of sun protection is better than 3 months of maintenance.

DID YOU KNOW sun damage is the No.1 cause of premature aging in both women and men. In addition to skin dryness and decreased skin perspiration, chronic overexposure to the sun also changes hair growth and facial contours and thinners skin.

In most of our time UV ray exposure occurs by the age of 18 mostly caused by frequent outdoors activities. Overexposure to UV rays during childhood can cause freckles and premature aging of skin tissues, early formation of wrinkles, sensitive and weak cells and even increased the high chances of developing skin cancer.

There are about 90% of people do not use sunscreen on a daily basis. You need protection from UVA 24 hours a day, not just under the sun as UVA can be pass through the glasses of the window into the house and even so reflected can be by the moon.

Care should be taken at early age as an prevention measure avoiding of high risk in development of skin cancer. At all times, to protect the skin with sunscreen after day care lotion or cream and before make-up foundation especially for the female. There are many sunscreen protection product with UVA, or even with UVB , some do come with PA++ with indication SPF.